Sometimes you just need an excuse to create a promotion, run a contest or send an email to customers. It can become difficult to continually come up with new reasons to interact with your customers or create content, and Wednesday afternoon just doesn’t seem like an exciting enough reason to reach out. We understand.
Luckily, February is packed with little-known holidays that can give your small business a reason to celebrate. Use the “holidays” below as an excuse to post something creative on social media, send out a promotional email, or hold a contest online.
National Get Up Day – February 1
National Get Up Day is a day to share inspirational stories about perseverance and determination.
As a small business owner, you’ve likely had some struggles along the way to becoming a successful business owner. Use today as a reason to share your story with your followers and customers in a blog or post. You could also offer a discount or promotion for fellow small business owners on this day.
National Wear Red Day – February 3
The options are endless when it comes to National Wear Red Day. You could create a promotion for one of your red-colored products; hold a contest online for the best red outfit; or post a photo of you and your staff wearing red around the office. Get creative with it!
World Nutella Day – February 5
If you sell products related to Nutella, or anything chocolate, this day is for you.
National Send a Card to a Friend Day – February 7
Make your customers feel important and send them an email today. This is the perfect excuse to tell your customers thank you, or to ask them if they have any suggestions or ideas for your business.
National Inventors Day – February 11
As a small business owner, you’ve probably invented something on your own, whether that be a new fragrance of perfume, a toothbrush or a mobile app. Celebrate yourself today. Tell customers about your story, or offer a discount on the product you invented.
Valentine’s Day – February 14
This one is pretty self-explanatory. Create a discount on Valentine-themed products. Hold an online contest asking your customers about the products they love. Send an email wishing your customers a happy Valentine’s Day. The ideas are endless.
National Drink Wine Day – February 18
If your business sells wine, don’t forget to take advantage of today. To increase customers’ awareness of National Drink Wine Day, promote a post on social media or run a digital advertising campaign in the weeks leading up to the holiday.
National Love Your Pet Day – February 20
This holiday is perfect for the pet-centered small businesses. Tell your customers how they can spoil their furry friends by purchasing your pet product.
National Dog Biscuit Day – February 23
As mentioned above, this holiday is perfect for pet lovers and pet businesses.
Creating content and thinking of new ideas every day can become exhausting. Hopefully these holidays will help make things a little easier.
To see all of the holidays in February, click here.