Around 40 percent of the world’s population is on the Internet. That’s more than 2.9 billion connected people. While that’s already a massive number of digitally connected people, that number is only expected to continue to grow in the coming year.
As the number of connected people grows, so does advertisers’ desire to reach this newfound audience. Online advertising has made this possible. From video advertising to social media promotions, advertisers are now able able to reach consumers in a plethora of new ways. Advertisers are now spending more than ever on online advertising, and for good reason: the benefits of Internet advertising are endless.
In the coming year, Internet advertising is predicted to overtake television advertising for the first time in history. Here’s why you need to make online advertising part of your ad campaign in 2017: